Creative Directors
MilkPEP wanted to remind America that Milk has protein, too. So we partnered with director Eric Wareheim (Prettybird) to give them Protein Fight Club: a bunch of absurd :15s where milk goes up against other breakfast foods—some with more protein, some with less—to show that milk has a drinkable, pourable protein of its own.
We never got to make our favorite:
Milk vs a tuba filled with scrambled eggs in its horn.
🎬 : Eric Wareheim, Prettybird